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Apex Sports
4 Sheldon Square, Paddington
London, W2 6EZ
Tel: 020 7266 1759
www.runningshoeslondon.co.uk
Click here for a map
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Head to platform 8 at Paddington Station then follow signs for Sheldon Square via the covered walkway at the top of the ramp on platform 8. Near Cannon's Gym. New specialist running shop with good selection of shoes and other gear.
Discount of 10% for Serpentine members on presentation of membership card
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Aro Sports
92 Bancroft
Hitchin, Herts
SG5 1NQ
AND
122 South Down Road
Harpenden, Herts
AL5 1QQ
www.arosports.co.uk
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Aro Sports has two running/fitness stores and a Ski and Outdoor store in Hertfordshire. They specialise in ensuring the right shoes for the right feet and were one of the first retailers in Hertfordshire to use computerised video gait analysis. They pride ourselves on customer service.
10% discount for Serpentine members on in-store purchases
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Evolution Sports
www.evolutionsports.co.uk
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Online store with a wide range of sports equipment.
10% discount off their full SKINS range for Serpentine members. On the checkout screen enter the discount voucher code: (You must be logged-in to see the code) in the voucher code box.
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Foot Factor
3 Gower Street
London, WC1E 6HA
Tel: 020 7436 8960
www.footfactor.co.uk
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Foot Factor is a medical sports unit specialising in feet and foot related injuries, and the making of orthotic footbeds. They make the assessment and the orthotics personally in the time of your appointment. Appointments last ~1.5hour after which you can run away with the orthotics.
10% off for Serpentine members on presentation of your Serpentine member ship card
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The Jog Shop
Unit 10
Harbour Exchange Square
Harbour Island
London, E14 9GE
Tel: 020 7719 8800
www.jogshopdocklands.co.uk
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The Jog Shop Docklands is situated in the heart of Canary Wharf offering free gait analysis, training and nutrition advice.
10% off on all non sale items excluding nutrition for Serpentine members on presentation of your Serpentine membership card
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Lanson Running
34 High Street
Hampton Wick
Kingston Upon Thames
KT1 4DB
Tel: 020 8943 4094
www.lansonrunning.com
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A new running shop stocking shoes, clothing, accessories and gadgets, plus video running analysis to help people choose the right shoes.
Offers an introductory 10% discount to any Serpie that comes in and signs up for the loyalty card. Thereafter they will receive 10% store credit on all purchases.
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London City Runner
10 Ludgate Broadway
London, EC4V 6DU
Tel: 020 7329 1955
Click here for a map
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Near St Paul's Cathedral and City Thameslink. Good selection of shoes and technical running gear.
Discount of 10% for Serpentine members on presentation of membership card
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Profeet
592 Fulham Road
London, SW6 5NT
Tel: 020 7736 0046
www.profeet.co.uk
Click here for a map
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A highly qualified and friendly group of athletes, they measure your feet dynamically, using video imaging and an advanced version of Footscan. They will identify your exact foot type, motion, and themost appropriate shoe. A running specific insole is then moulded to your foot which replaces the manufacturer's version. The analysis will also identify other biomechanical dysfunction issues.
Comfort Guarantee and 10% off with your Serpentine card
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Run and Become
42 Palmer Street
Victoria
London, SW1H 0PH
Tel: 020 7222 1314
Fax: 020 7976 8069
www.runandbecome.com
Click here for a map
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A small, family-run shop on this pedestrian alley near Victoria. Good advice on running shoes, and a selection of other accessories. Probably the most patient staff, willing to help anyone from beginners to experienced athletes.
Discount of 10% for Serpentine members on presentation of membership card (not valid on sale priced goods)
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Runners Need (Camden)
34 Parkway, Camden,
London, NW1 7AH
Tel: 020 7267 7525
Fax: 020 8961 4925
www.runnersneed.co.uk
Click here for a map
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A tiny shop near Camden High Street, refurbished in 2008. Staffed by runners, always willing to advise.The Camden branch now offers treadmill analysis of your running pattern using the latest Dartfish software. This allows Runners
Need to break down each image frame by frame as well as show previous
images simultaneously.
Discount of 10% for Serpentine members on presentation of membership card
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Runners Need (Canary Wharf)
Churchill Place, Canary Wharf,
London, E14 5RB
Tel: 020 7512 9107
www.runnersneed.co.uk
Click here for a map
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Runners Need Canary Wharf offers video gait analysis using the
latest Dartfish software. This new software allows Runners Need to
break down each image frame by frame as well as show previous images
simultaneously.
Discount of 10% for Serpentine members on presentation of membership card
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Runners Need (City)
Brody House, Strype Street,
London, E1 7LQ
Tel: 020 7247 7700
Fax: 020 7247 3545
www.runnersneed.co.uk
Click here for a map
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A well fitted out shop in the City, including treadmill analysis of your running pattern using the latest Dartfish software. This allows Runners
Need to break down each image frame by frame as well as show previous
images simultaneously. (Enter through Cycle Surgery.)
Discount of 10% to Serpentine members on presentation of membership card
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Runners Need (Holborn)
Proctor Street
London, WC1V 6DW
Tel: 020 7405 5344
www.runnersneed.co.uk
Click here for a map
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A well fitted out shop above Cycle Surgery near Holborn, offering
treadmill analysis of your running pattern using the latest Dartfish
software. This allows Runners Need to break down each image frame by
frame as well as show previous images simultaneously.
Discount of 10% to Serpentine members on presentation of membership card
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Runners Need (King's Cross)
200 Pentonville Road
London, N1 9JP
Tel: 020 7837 5576
www.runnersneed.co.uk
Click here for a map
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The newest of the Runners Need shops, offering treadmill analysis of
your running pattern using the latest Dartfish software. This allows
Runners Need to break down each image frame by frame as well as show
previous images simultaneously. (Enter through Cycle Surgery.)
Discount of 10% to Serpentine members on presentation of membership card
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Sheactive
21/22 New Row
Covent Garden
London, WC2N 4LA
Tel: 020 7836 6222
www.sheactive.co.uk
Click here for a map
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Sheactive has an extensive range of women's sportswear, activewear and outdoor clothing.
10% off prices on presentation of a valid Serpentine membership card at the Covent Garden Store
Or 10% off at the Sheactive website when you use the Serpentine code (You must be logged-in to see the code).
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Sweatshop
33 Broad Street
Teddington
Middlesex, TW11 8QZ
Tel: 020 8943 0239
Fax: 020 8943 2371
www.sweatshop.co.uk
Click here for a map
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Founded by Chris Brasher, who also founded the London Marathon. Has the largest choice of running shoes in London in its Teddington store, including adidas footscan and in-store treadmill. Smaller shops in Covent Garden, Fulham and the City. Also located in Harrods and North Finchley. Prides itself on customer service.
Offers 10% discount to Serpentine members (except Harrods) on presentation of membership card
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Thoosa
www.thoosa.com
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Thoosa is a fab new specialist clothing brand for women runners. Some of you may have seen the Thoosa stand at the London Marathon Expo. It’s performance kit with that elusive quality of being stylish – so you actually don’t mind being seen in it by non-runners. Designed and styled by a fellow running lady, she has been able to adapt the designs to incorporate all our needs (something men don’t understand….) Their kit comes with a very high recommendation from Serpie, Catherine Wilding.
Serpentine members are being offered free P&P (worth £4.50) if you buy on line. Just put in the coupon (You must be logged-in to see the code) at end of the form at the checkout on the website.
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Up and running
www.upandrunning.co.uk
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Up and running are online running retail specialists: providing running shoes, clothing and accessories.
10% off at Up and Running website when you use the Serpentine code (You must be logged-in to see the code).
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